Mikroplast i skjønnhetsprodukter

A beautiful woman comes into focus. What makes her skin glow so? Why, she says, she uses Aveeno’s Positively Radiant skin-brightening daily scrub for “naturally beautiful results”.

What is not clear from this advertisement is that the “gentle ex­foliators” in the product promoted by Jennifer Aniston are minuscule beads of plastic. When Aniston, or those she inspires to follow her, rinse the scrub down the drain, many of the beads end up in the sea, where they will persist indefinitely. This is unnecessary, damaging and must stop.